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MGMT 4460/6962: Consumer Behavior & Product Design

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Week 13
Week 14
Week 15

Week 1: Introduction, Sensation & Perception


Readings
Tuesday 5/20/2014: Solomon Chapter 1
Thursday 5/22/2014: Solomon Chapter 2

Class Slides (Download)
Introduction

Sensation & Perception

Overview
This week's discussion will be devoted to an overview of consumer behavior and design, and a consideration of the role of sensation and perception in determining consumer behavior and informing product design.

  Syllabus