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MGMT 4460/6962: Consumer Behavior & Product Design

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Week 2: Learning & Memory, Motivation & Values


Readings
Tuesday 5/27/2014: Solomon Chapter 3
Thursday 5/29/2014: Solomon Chapter 4

Class Slides (Download)
Learning & Memory
Motivation

Overview
This week's discussion will be devoted to an overview of basic principles that underlie learning, memory and motivation. We will consider how these basic principles can be incorporated into product design to influence consumer behavior.
  Assignment 1