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MGMT 4460/6962: Consumer Behavior & Product Design

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Week 3: The Self, Personality, Attitudes and Persuasion


Readings
Tuesday 6/03/2014: Solomon Chapters 5 & 6
Thursday 6/05/2014: Solomon Chapters 7

Class Slides (Download)
The Self

Personality and Psychographics
Attitudes and Persuasion

Overview
This week's discussion will wrap up the section of the course dealing with consumers as individuals and begin coverage of the section that considers consumers as decision makers.

  Assignment 2