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MGMT 4460/6962: Consumer Behavior & Product Design

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Week 4: Exam 1; Decision Making


Readings
Tuesday 6/10/2014: Exam 1; Solomon Chapter 8
Thursday 6/12/2014: Solomon Chapter 10

Class Slides (Download)
Decision Making
Organizational_Household Decision Making

Overview
This week's discussion will be devoted to an overview of experimental methods and statistics.
  Study Guide: Exam 1