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MGMT 4460/6962: Consumer Behavior & Product Design

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Week 5: Consumers & Subcultures


Readings
Tuesday 6/17/2014: Solomon Chapter 11, 12
Thursday 6/19/2014: Solomon Chapter 13, 14

Class Slides (Download)
Social Class and Lifestyle
Culture and Subculture

Overview
This week's discussion will be devoted to an overview of consumers and subcultures. We will focus on the role of groups and the social media on consumer behavior on Tuesday. On Thursday, we will consider how social class and lifestyles impact consumer behavior.
  Assignment 3