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MGMT 4460: Consumer Behavior & Product Design

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Week 6: Culture and Subculture


Readings
Tuesday 6/24/2014: Finish up; Review for Exam 2
Thursday 6/26/2014: Exam 2

Class Slides (Download)
PowerPoint Presentation
PowerPoint Presentation

Overview
This week's discussion will be devoted to an overview of cultures and subcultures. Students will take Exam 2 and work on Assignment 4.
  Assignment 4
  Study Guide: Exam 2