MGMT 4460/6962: Consumer Behavior & Product Design

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MGMT 4460/6962: Consumer Behavior & Product Design

Summer 2014
Tuesday & Thursday 6:00 pm - 9:20 pm

Instructor: Michael Kalsher, Ph.D
E-mail: kalshm@rpi.edu
Telephone: (518) 276-8267
Office: Carnegie 301-F
Office Hours: 5:00 - 6:00pm Monday & Thursday, and by appointment

Course Description: The objectives of this course are to develop an understanding of key concepts and factors that shape consumers’ decision making and buying decisions (inclusive of reactions to product design). In addition to knowledge about the concepts and factors that underlie consumer behavior and effective product design, the ability to formulate new or situation specific “understandings” and apply these to managerial decision contexts is also developed.